The Marketing and Communications Director of La Manga Club Properties, Elodie Casola, together with part of the company’s sales team, recently attended a tourism and residential promotion event in the cosmopolitan Belgian city of Antwerp, just 40 kilometres from Brussels, at a meeting attended by around twenty journalists and fifteen real estate brokers specialising in the sale of luxury properties located in resorts in southern Europe.
The event, which took place on 12 September at the Julien boutique hotel, was attended by Het Laatste Nieuws, ELLE, ELLE Decoration, L’Officiel, Juliette & Victor, Together Magazine and La Vie Diplomatique, specialising in the business and economy, golf and lifestyle sectors.
Tourism has grown positively in the region of Murcia over the last year, according to the latest data from the INE, with the markets that have grown the most compared to before the pandemic being Belgium, the Netherlands, France and Italy, although the United Kingdom continues to be the country that brings the most travellers to the autonomous community, and also concentrates around 90% of residential purchases in La Manga Club, with tourist overnight stays being closely connected to the purchase of second homes, bringing buyers closer to the destinations.
During the event, Elodie Casola introduced the press to the latest developments that have taken place with the arrival of the Grand Hyatt at La Manga Club, with the improvement of the resort’s facilities both at a sporting level and in the growth of services offered to visitors, making a great commitment to its golf and tennis facilities to put them on a par with the best courses and complexes in Europe.
He also spoke of the launch of new real estate developments adapted to a more affluent clientele by La Manga Club Properties (LMCP), the leading real estate company in new residential development in the resort, introducing two of its new projects: Las Orquídeas and Las Acacias villas, which are also offered with interior design by Rita Roses Interior Design if the client so wishes, ideal for those looking for a second home with simple, modern and elegant architecture in this enclave of the Costa Cálida.
Casola, who also heads up marketing for other national destinations through the Arum Group, parent company of La Manga Club Properties, points out that “the potential client from Belgium is extremely important for Murcia and Cartagena. Firstly, because of its profile and its high purchasing power, and also because it is one of the fastest growing in the region, with figures of more than 26% compared to before the pandemic”.
More than 260,000 Belgians have a second home abroad. A total of 30,000 purchases took place in 2022, setting an annual transaction record. Spain is their second favourite destination for this type of investment, accounting for 25%, after France, which accounts for 28%. At present, Belgians buy 13 homes per day in Spain, according to data provided at the meeting held in Antwerp.
In addition to La Manga Club, other Spanish luxury resorts such as Abama Resort (Tenerife) or Sotogrande (Cadiz), the Portuguese Quinta do Lago (Algarve), and Elounda Hills, in Crete, were promoted at the event.
“The Spanish coast has a privileged climate more than 300 days a year, so the tourism sector is the main economic engine of the country. La Manga Club Properties wants to respond to a tourist with high purchasing power, who today is able to work remotely for a large part of the year without neglecting his business, or who is looking for a retirement after retirement,” adds Zana Atiles, senior sales executive at LMCP, who accompanied Elodie Casola at this meeting in Antwerp.
For nearly 20 years, the company has been creating exclusive, spacious, comfortable and intimate homes for the most demanding client, always paying attention to its social and environmental responsibility, because the environment is the real jewel of this resort. The company is characterised by meeting demanding standards of quality, location and unique architecture to attract a luxury investor, whose maxims are the sustainability of the territory, ecological innovation in construction and the integration of a natural interior design in its developments.